Ultimate Google Maps SEO Checklist for Indian Businesses
50-point checklist covering every factor that affects your Google Maps ranking. Use this to audit your own profile.
Use this checklist to audit your Google Business Profile. Score yourself on each point and prioritize fixes based on impact.
Profile Completeness (20 points): Business name consistent with signage ✓ | Address exactly matches your location ✓ | Phone number is the primary business number ✓ | Website URL correct and live ✓ | Business hours accurate including holidays ✓
Categories & Attributes (15 points): Primary category is the most specific match ✓ | Secondary categories added (up to 9) ✓ | All relevant attributes selected ✓ | Service areas defined correctly ✓
Content Optimization (20 points): Description uses 600-750 characters ✓ | Description includes primary keywords naturally ✓ | Services list is complete with descriptions ✓ | Products added if applicable ✓
Photos (15 points): Logo uploaded ✓ | Cover photo is professional ✓ | 20+ business photos uploaded ✓ | Photos added in last 30 days ✓ | Video uploaded ✓
Reviews (15 points): Rating is 4.0+ ✓ | 10+ reviews minimum ✓ | All reviews responded to ✓ | Recent review in last 30 days ✓
Google Posts (10 points): Post published in last 7 days ✓ | Offer post active ✓ | Photos in posts ✓
Technical (5 points): Profile verified ✓ | Q&A populated ✓ | Booking link added ✓
Score: 90+ = Excellent | 70-89 = Good | 50-69 = Needs Work | Below 50 = Urgent Action Needed
Need Help Implementing This?
Get a free GMB audit and we'll show you exactly what to fix for your business.
Get Free GMB Audit